Supermodels Bare All to Expose Cruelty at Pata Department Store

Naked and gripping the bars of a cage, a group of supermodels appears in an ad for People for the Ethical Treatment of Animals (PETA) Asia. The stunning ad—which reads,"Keep Wild Animals Free. Boycott Pata Department Store"—takes direct aim at the Pata Department Store in Bangkok and its cruel, cramped, concrete zoo, which is located on the store's sixth and seventh floors. The models who posed for the ad—including Patrick Ribbsaeter, Tanja Widing, and twins Irfan and Ihsan Setiarso—have been the faces of some of the world's biggest brands, including Calvin Klein, Fendi, and Levi's.

The animals at Pata Zoo long for freedom and their natural environments.

The conditions at the Pata Zoo are some the worst that PETA has ever encountered at a menagerie. The facility houses a wide variety of animals, including gorillas, orangutans, tigers, leopards, penguins, ponies, and bears. The cages are extremely small and barren, and the animals are deprived of everything that is natural and important to them. The zoo came under fire recently when its lone gorilla was spotted by tourists gripping the bars of her cage and shedding tears.

The animals at Pata Zoo long for freedom and their natural environments.

The Pata Zoo is also an unsafe habitat for the animals who live there. In the mid-1990s, a fire at the store reportedly resulted in the deaths of more than 100 birds and other animals. On weekends, the zoo puts on degrading carnival-like displays, which include tricycle-riding monkeys wearing lipstick. The performances are strange, upsetting, and often abusive to the animals. 

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